Services
Everything that gets a donation in the door.
Creative made in-house, media bought against one number, and the tracking that proves the two are connected. Each service is scoped and reported on its own, and we will tell you which of them you actually need, which is usually fewer than you expect.
01 · Creative
The work donors actually see.
Made in-house and briefed against the same target as the media that carries it. Handing files between two suppliers is where charity ad performance quietly dies.
Appeal films & video
Concept, shoot, edit and cutdowns built for the platform they run on, not a broadcast ad trimmed to fit.
Social content & design
Statics, reels and story sets on a fortnightly cycle, so fatigue is caught before performance drops.
Appeal identity & artwork
The look of a campaign, built once and reusable, including type, colour, button and donation-tile templates.
02 · Paid media
Bought against one number.
Every channel judged on cost per donation from your own average gift, in one dashboard rather than five. Reported fortnightly, with the platform’s own export attached.
Meta Ads · Facebook & Instagram
Prospecting, retargeting and appeal bursts run as one funnel, with your donor file suppressed so paid media stops buying gifts email would collect for free.
Google Search & Display
Search is where the intent already exists. Brand and cause terms separated, then every other keyword re-earned from search-term data weekly.
Google Ad Grants
Up to $10,000 a month of free search advertising, set up, rescued or taken over, and actually spent inside the policy rules.
03 · Always-on
The other 340 days a year.
Appeals are six weeks. Everything between them decides whether the next appeal is cheap or expensive, which is why the day-to-day sits with the same team.
Social media management
Day-to-day posting, replies and community handling across Facebook, Instagram, TikTok and LinkedIn, inbox included, which is where donors actually ask.
Email & SMS to donors
The cheapest income a charity has. Journeys for new donors, lapsed donors and appeal reminders, written and built rather than templated.
Regular giving growth
Direct debits, not one-off gifts. Longer to build and worth several times more, measured on retention, never on first-gift cost.
04 · Foundations
Where most ad waste actually happens.
After the click, not before it. If the measurement is wrong or the page leaks, everything above this is guesswork, so this comes first on every account we take over. It is also where our marketplace advertising sits: Amazon PPC managed to an ACOS target, and eBay Promoted Listings run per SKU.
Tracking & donation pages
Pixel, conversions API and the page the money lands on. A donation counted once, with its real value attached.
Websites & SEO
Sites that load fast, rank for the cause, and take a donation in three taps on a phone on a bus.
Amazon PPC & eBay Ads
Marketplace advertising managed to an ACOS target — advertising cost of sale — the same discipline as cost per donation, with a sale in place of a gift.
How an engagement runs
Three working days from access to a written answer.
No pitch deck first, no card, no obligation at the end of it. If the honest answer is that you do not need an agency yet, that is what the document will say.
Start with the auditYou give us read-only access
Google Ads, Meta, Analytics and whatever donation reporting you have. No passwords, no changes, nothing switched off.
A person reads the account
Where the money goes, what it buys, what it has never once bought. A person does this, not a tool.
You get it in writing
The three things we would change first, in order, with the numbers behind each. Yours to keep either way.
Measurement before budget
Tracking fixed, campaigns consolidated, target agreed. Only then does anyone touch spend.
Not sure which of these you need?
Give us read-only access and we will tell you, including the services you can skip. Three working days, written down, yours to keep and to hand to your board.