Google Search & Display Ads Management
Reach People Who Are Searching for What You Offer.
Aidvante manages Google Search and Display Ads for businesses, charities and e-commerce brands in London and across the UK. Campaigns planned around your actual goal, whether that is enquiries, sales, bookings, donations or qualified traffic.
Search Ads
Capture intent at the moment of search
Display Ads
Build awareness and bring visitors back
Remarketing
Re-engage people who didn’t convert
Full tracking
Actions measured, not just clicks
Two channels, one strategy
Search and Display do different jobs.
Search captures demand that already exists. Display builds awareness and brings people back. The right mix depends on your audience, offer and sales cycle.
Google Search Ads
Google Search Ads management
Your business appears when people are actively searching for your product, service or cause. High intent, measurable, trackable to the conversion.
Google Display Ads
Google Display Ads management
Reach relevant audiences across Google’s Display Network, stay visible during longer decision cycles and reconnect with people who have already visited your site.
Built around your objective
Different businesses. Different goals. One approach.
The campaign structure changes based on what you need the advertising to achieve, not a generic setup applied to every client.
Lead generation
Enquiries, calls and bookings
Search campaigns structured around high-intent keywords and conversion actions, with landing page alignment included. For professional firms, consultancies and local service businesses in London and the UK.
E-commerce
Product sales and revenue
Search and Display campaigns around product categories, high-margin items, seasonal promotions and remarketing to cart abandoners and previous buyers.
Charities and non-profits
Donations and fundraising
Search and Display campaigns for donations, regular giving, volunteer recruitment and awareness, alongside Google Ad Grants where eligible.
The full journey
A click is not the objective. The conversion is.
We look at the relationship between the ad, search intent, landing page and conversion, so your budget is working toward a result, not just generating impressions.
Search or audience
Intent identified
Ad shown
Relevant, targeted
Click
Budget used
Landing page
Clear next step
Conversion
Enquiry, sale, donation
Tracked and reported
Cost per result measured
Recognise any of these?
Signs your Google Ads need attention.
Most underperforming accounts share the same patterns. These are the most common ones we find when reviewing a new account.
Budget being spent without enough enquiries or sales
Clicks coming in but very few conversions
Keywords too broad, attracting irrelevant traffic
No negative keywords in place
Search terms bringing people who would never buy
Tracking not connected to real conversion actions
Display campaigns generating impressions, no results
Campaigns active but no one reviewing them regularly
Landing pages that don’t match what the ad promised
What’s included
From strategy to ongoing optimisation.
New accounts, existing accounts and accounts that have been left unmanaged, we handle the full campaign lifecycle.
How we work
Launch is only the beginning.
01
Review
Existing performance, objective, audience and budget understood.
02
Plan
Campaign structure built around search intent and commercial priorities.
03
Launch
Campaigns, targeting, ads, budgets and tracking set up.
04
Monitor
Search terms, conversions, costs and audience behaviour reviewed.
05
Optimise
Bids, keywords, ads and structure adjusted from performance data.
06
Report
Clear reporting focused on business outcomes, not vanity metrics.
Who we help
London businesses and UK organisations of all sizes.
From local service businesses in London and Croydon to UK-wide e-commerce brands and charities, campaign structure is adapted to your business, not a generic template.
London SMEs
Local and service businesses
Professional firms
Legal, finance, consultancy
E-commerce brands
Product sales and ROAS
Online retailers
Shopping and Display
B2B companies
Lead generation and enquiries
Charities and NGOs
Donations and awareness
New advertisers
First campaign, done right
Existing accounts
Rescue, review and rebuild
Why Aidvante
Google Ads as part of your wider marketing, not a siloed channel.
Intent-led campaigns
Built around what people are actually searching for, not just broad keyword volume.
Conversion-first thinking
The landing page and conversion action are reviewed alongside the ad, not after.
Search and Display together
Each channel given a role that makes sense for your sales cycle.
Tracked to the result
Conversions set up and measured against the actions that matter to your business.
Regular optimisation
Search terms, bids and structure reviewed and adjusted, not set and forgotten.
London and UK coverage
Location targeting used meaningfully, from London boroughs to UK-wide campaigns.
Questions
Before you get in touch.
What is the difference between Google Search and Display Ads?+
Do you manage existing Google Ads accounts?+
Can you manage Google Ads for a small business?+
Can Google Ads generate leads and enquiries?+
Can Search and Display work together?+
Do you manage Google Ads for charities?+
Do you set up conversion tracking?+
Do you work with businesses outside London?+
Ready to improve your Google advertising?
Whether your campaigns are spending without results, or you are starting from scratch, Aidvante can review your account and recommend where to start. No obligation, no card.