Skip to content

The donor journey

A donor shouldn’t have to work it out.

A clear route from campaign to completed donation, structured around the cause, the amount and how supporters want to give — on mobile as much as desktop.

Message

Campaign & cause

What the appeal supports and why donations matter, without burying the ask in unnecessary content.

Giving

One-off & recurring

Donation amounts and giving options presented clearly, with a straightforward call to action.

Trust

Mobile-first & transparent

Built for smartphones and tablets first, with the trust and transparency supporters look for before giving.

What we build

Pages built around your appeal.

From emergency appeals to ongoing giving, each page is scoped to the specific campaign rather than reused across every appeal.

Donation landing pages Emergency appeals Ramadan & Zakat campaigns Sadaqah campaigns Food & medical appeals Water & education projects Winter appeals Disaster response pages Recurring donation setup Campaign tracking links

Donation tracking

Know where donations come from.

Campaign URLs and analytics set up so your team can see which channel — Google Ads, social, email, search or a QR code — actually generated the visit or donation, often connected through Google Analytics 4.

Sources

Every channel tracked

Ads, social, email, search, partner links and QR codes tracked back to source.

Analytics

Connected reporting

Tracking linked to GA4 and your wider analytics for a clearer performance picture.

Decisions

Better campaign planning

Data your team can actually use when planning the next appeal.

Campaign click to donation

Every stage connected.

01

Campaign

Your appeal reaches a supporter.

02

Landing page

A focused, campaign-specific page.

03

Donation

A clear route to give.

04

Tracking

Traffic and campaign data captured.

05

Reporting

Your team reviews performance.

Why Aidvante

Built for charities, not generic landing pages.

Charity-focused

Built around fundraising, not a standard business page.

Clear donation journeys

Supporters stay focused on the campaign and the ask.

Tracking included

Page and tracking scoped as one project.

Mobile-friendly

Built for supporters giving from a phone.

Connected to your marketing

Supports SEO, paid media, email and social.

Questions

Before you get in touch.

What are tracking and donation pages?+
Campaign-focused pages designed to make donating easier, while helping your charity see where visitors and donations come from.
Can Aidvante build donation pages for charities?+
Yes. We develop donation and fundraising landing pages for charities and non-profits across London and the UK.
Can donations be tracked back to a campaign?+
Yes. Campaign links and conversion tracking help identify how visitors reach your donation page and measure activity.
Can you track donations from social media or email?+
Yes. Campaign-specific links distinguish traffic from social, email, paid ads and other channels.
Can you work with our existing donation platform?+
Where technically suitable, we build around your existing donation system or payment provider.
Can you build separate pages for different appeals?+
Yes. Dedicated landing pages can be created for specific campaigns and donation drives.
Do you work with charities outside London?+
Yes. We work with charities and non-profits across London and the wider UK.

Book a 30-minute callFree account audit · no obligation

Talk to whoever would run your account.Have your account read properly.

Thirty minutes, no deck, no obligation. Tell us where you are and we will come prepared.Where the money is going, what it is buying, and the three things we would change first — in writing, in three working days.

What happens next

We will reply with a read-only access request for Google Ads, Meta and Analytics. Three working days later you get the audit in writing — no card, no obligation, yours to keep and to hand to your board.

Or WhatsApp us A person replies, usually same working day